Feed the Future Business Drivers for Food Safety (BD4FS), funded by the United States Agency for International Development (USAID) and implemented by Food Enterprise Solutions (FES), seeks to strengthen the food safety culture within a country through active engagement with the business community. BD4FS partners with growing food businesses (GFBs) — enterprises that want to grow with food safety as an integral part of their business model — to upgrade their food handling practices, improve food safety and reduce food loss, ultimately resulting in better market access and improved revenue flow. To that end, BD4FS supports GFBs with training, technical assistance, business support, access to financing and information sharing through multi-channel communication. The different communication channels include print media, radio and television, social media, in-person training, remote webinar-based training and mSafeFood — a mobile learning platform. BD4FS modeled mSafeFood after mHealth, mAgric, and mNutrition, and it is unique from these in that its content focuses on food safety and its primary audience is food business entrepreneurs. 

BD4FS initiated mSafeFood in Senegal during the COVID-19 pandemic when in-person encounters were limited. It emerged as an alternative way, along with online formal training, to remotely reach food system actors critical to ensuring that safer food reaches the end consumer. BD4FS designed mSafeFood to complement and reinforce other program components. The BD4FS food safety and communications specialists generated content and the program contracted Viamo, a global communications technology company, for their expertise in building mobile learning platforms.