#Digital4MSME: Using the Market Systems Approach for Digital Transformation

A woman in a marketplace in Benin watching an educational animation about drying cowpea from Scientific Animations Without Borders (SAWBO). These animations are formatted to be easily shared from phone to phone. Photographer: Marta Rossinelli
A woman in a marketplace in Benin watching an educational animation about drying cowpea from Scientific Animations Without Borders (SAWBO). These animations are formatted to be easily shared from phone to phone. Photographer: Marta Rossinelli

Event Information

Micro, Small and Medium Enterprises (MSMEs) are the backbone of most economies in Sub-Saharan Africa – and digitalisation is a key driver to strengthening their competitiveness and ability to create jobs.

This webinar will explore the findings of GIZ’s #Digital4MSME guide on how programmes and implementers can refine and adapt fundamental MSD principles to unlock the potential of digital transformation for MSMEs. The work was commissioned by the DCED Working Group on MSD.

Digitalisation is often associated with the cutting-edge technologies such as artificial intelligence (AI) and the internet of things (IoT). However, the report’s author, Maximilian Schulz, will highlight how the adoption of 'basic' technologies, such as emails, websites and office software packages can bring far-reaching and transformative changes for MSMEs.

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Community Event

Online Event

BEAM Exchange

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