Fish Supply at Doorsteps
Aquaculture farmers are not able to sell fish as smoothly as before due to restrictions imposed on public transportation and movement for mitigating the risks of the COVID-19 pandemic. Fish traders are also hesitant to go to the fish market in fear of a COVID-19 infection. Eventually, both the fish farmers and traders were unable to sell fish in rural and urban markets on time.
To address this challenge, MarGen, with the support of the Bangladesh Aquaculture and Nutrition Activity, developed low-cost, fish-selling mobile vans to deliver fish to the doorsteps of consumers during this extremely adverse situation.
MarGen delivered trainings to 3,000 farmers on modern aquaculture, postharvest techniques and farm-to-fork strategies. With a huge, positive customer response, about 30 metric tonnes (MT) of fish worth Bangladeshi taka (BDT) 4 million ($48,019) were sold within the last six months. MarGen is carrying out this business using 10 vans in Dhaka and is planning to deploy 30 additional vans to expand the periphery of its service and ensure the supply of safe fish to more consumers.
The director general of the Department of Fisheries under the Ministry of Fisheries and Livestock attended the launch of this mobile van service to sell fish. She lauded this innovative model and promised their highest support to upscale and replicate the model across the city.