Event Information

Register for the webinar launch in English (July 14th) or en français (16 juillet). 

Communication, facilitation, and negotiation skills are fundamental for frontline program staff to support effective behavior change during their day-to-day activities. Research and implementation efforts within the broader water, sanitation and hygiene (WASH) and agriculture sectors have identified several key factors that support successful programming and the longer-term adoption of new practices and behaviors. These include using participatory approaches, providing adequate technical support and training, applying behavior change science and techniques, and ensuring regular and frequent contact with extension agents or trained hygiene promoters/community mobilisers, among others. 

To support the strengthening of these skills in frontline workers, the USAID Office of Food for Peace (FFP)-funded SCALE and PRO-WASH awards recently released Make Me a Change Agent: An SBC Resource for WASH, Agriculture, and Livelihoods Activities. This training manual — adapted from the original Make Me a Change Agent: A Multisectoral SBC Resource for Community Workers and Field Staff training guide, developed under the TOPS Program —strengthens the skills of community-based agriculture, livelihoods and WASH workers for them to promote behavior change. SCALE and PRO-WASH adapted the guide by adding sector-specific examples, role-plays and practical exercises, and additional lessons to support the Training of Trainers (ToT). 

Over the last year, SCALE and PRO-WASH organized ToT sessions to pilot and refine the adapted materials with FFP implementers in four countries: Ethiopia, Bangladesh, the Democratic Republic of the Congo (DRC), and Uganda. To hear what we learned during this process and what is in the adapted guide, we invite you to participate in an interactive webinar on July 14th (in English) or July 16th (en français). 

During this participatory, 90-minute session you will learn about the guide’s contents, its importance in promoting behavior change at the community level, and key results from its use across multiple countries. During small breakout groups, you will dive deeper into how MMCA skills can be used in your work, and their applicability amidst COVID-19 programming adaptations. We invite you to come hear from training participants and co-facilitators, managers of FFP-funded programs, and USAID/BHA representatives, and engage with colleagues interested in enhancing these critical skills in WASH, agriculture, and livelihoods programming.

If you are a WASH, Agriculture, Livelihoods or SBC program partner or technical staff, this webinar is for you!