The Food Traceability System Landscape: Overcoming Challenges, Enabling Success

Event Information
Food traceability systems are an important mechanism for strengthening food safety, expanding market access — particularly among smallholder farmers — and optimizing supply chain efficiency. While new digital technologies are improving the functionality and accessibility of these systems, their uptake in developing and emerging markets remains severely limited.
Join USAID, the Feed the Future Enabling Environment for Food Security (EEFS), and Feed the Future Partnering for Innovation projects on Wednesday, February 3 at 9:00 a.m. EST for a live webinar to discuss the factors driving food traceability system challenges and successes. Speakers will share lessons learned about the market and regulatory incentives, and the operational and technical requirements that are shaping food operators’ effective adoption and implementation of food traceability systems. The experiences of two Latin American-based agribusinesses engaged in commercializing agricultural traceability software products will also be presented to provide on-the-ground insights into how these tools can connect smallholder farmers and other actors along value chains.
Presentations will be followed by a brief facilitated Q&A session with private sector experts on their use of traceability applications as well as an open Q&A for all participants.
The webinar will provide practical lessons and guidance for USAID, implementing partners, host country governments, and private sector actors in supporting the expansion of traceability technologies across developing and emerging markets.
Register here.
Speakers
Lourdes Martinez Romero
Agricultural Economist
USAID Bureau for Resilience and Food Security
Dr. Lourdes Martinez Romero is an agricultural economist in the Bureau for Food Security specializing in enabling environment for trade, private sector investment, and inclusive food system development. Before joining USAID, she worked in Africa, Asia, and Latin America looking at regulatory constraints to expand market access for small-scale producers, and inclusive value chain and business development. She has a PhD and MS from Michigan State University.
Laura Harwig

Director
Feed the Future Partnering for Innovation
Laura Harwig is Director of Feed the Future Partnering for Innovation, a USAID-funded program implemented by Fintrac Inc., that builds partnerships with agribusinesses to help them commercialize new products and services for the benefit of smallholder farmers in emerging markets. Prior to joining Partnering for Innovation, she served as Fintrac Inc.’s Vice President of Field Activities and oversaw implementation of market systems and value chain development programs in Africa, Asia, and Latin America.
Adam Keatts

Chief of Party
Feed the Future Enabling Environment for Food Security Project
Adam Keatts is an agricultural economist who has managed market development projects, analytical assignments, and capacity building initiatives across more than 20 countries in Africa and Asia. He is currently the Chief of Party of the EEFS project, and Director of Food Analytics for Fintrac Inc, where his work supports evidence-based decision making for public and private sector actors in the field of agricultural market system development.
Mr. Keatts, Dr. de Matos, and Mr. Klissas co-authored The Enabling Environment for Food Traceability System Success: Assessing Factors that Support Food Safety, Quality and Integrity.
Katherine de Matos

Consultant
Feed the Future Enabling Environment for Food Security Project
Katherine Oliviera de Matos holds a Ph.D. in food engineering and has 17 years’ experience in food safety in the private and non-profit sectors. She serves as a consultant to the Pan American Health Organization, SIG Combibloc, and EEFS. Dr. De Matos also holds the position of Science and Technology Director for The Good Food Institute in Brazil.
Nick Klissas

Consultant
Feed the Future Enabling Environment for Food Security Project
Nick Klissas is an attorney and legal/regulatory specialist with over 25 years’ experience in international development. Now a consultant for the EEFS project, he has worked in various capacities at USAID in trade and regulatory reform, most recently as a Senior Digital Economy Advisor.
Kate Granger

Consultant
Feed the Future Partnering for Innovation
Kate Granger is an experienced leader and expert in agricultural technology commercialization and private sector engagement with almost 20 years’ experience in small- and large-scale project management. She is currently a Senior Consultant with The Development Practice, a consulting firm and network of international development practitioners, providing leadership and management expertise to economic growth programs worldwide in areas such as private sector engagement, strategic program design, grant selection and management, and project monitoring and evaluation, and is an Adjunct Professor at Columbia University's School for International & Public Affairs.
Ms. Granger authored Funding Traceability Technology: Lessons Learned for Commercializing Traceability Software in Emerging Markets.
Robert Johnson

Chief Operating Officer
Acceso
Rob Johnson is a proven social entrepreneur with over a decade of experience building and scaling innovative, market-driven solutions to impact smallholder farmers around the globe. Rob is currently Chief Operating Officer at Acceso, a pioneering social business builder that brings entrepreneurial solutions to global poverty. While at Acceso, Rob has led building and scaling of numerous smallholder-sourced agribusinesses in Africa, Asia, Latin America and the Caribbean, as well as led Acceso’s acquisition of Extensio, the digital field agent. Prior to Acceso, Rob managed assessments, strategy development and programs in multiple value chains at TechnoServe in Haiti. Rob holds an MBA (Honors) and a Master of Science in Sustainable Development (Honors) from HEC Paris and a Bachelor of Science in Architectural Engineering from the University of Colorado at Boulder, and is an adjunct professor at Columbia University School of International and Public Affairs.
Robert Berlin

Head of Agriservices, Digital Delivery and Country Programs
Syngenta Foundation for Sustainable Agriculture
Robert Berlin is the Head of Agriservices and digital delivery at the Syngenta Foundation for Sustainable Agriculture. Robert joined the Foundation in 2011 and has many years of experience in sustainable agriculture and market development. He has supported and advised partners on market development issues in Latin America, Sub-Saharan Africa, Eastern Europe, and Asia, where he fostered links between the private sector and development organizations. He has been involved in developing digital agronomy solutions that works for smallholders since 2012 and is a strong believer that these technologies will have the potential to improve the smallholder’s lives.