Crossing the Donga – Accelerating Market Adoption and Use of Data by Smallholders
This webinar is a continuation of exploring digital agriculture for smallholder farmers. Our first webinar provided an overview of digital agriculture, the trends impacting it, and it advantages and challenges for smallholder farmers. Our second identified specific data needed by farmers, as well as potential sources.
“Crossing the Donga” will provide smallholder farmers, and those who support them, specific methods for ensuring farmer-centric solutions. The webinar will examine some of the key challenges that are blocking adoption of digital architecture by smallholder farmers. Attendees will learn a process for mapping their data needs, based on their goals and key tasks. Attendees will learn the foundational market model, and how to create value for success.