Feed the Future’s EatSafe: Evidence and Action Towards Safe, Nutritious Food

Traditional Food Market in Northwest Nigeria

Contract Start Year


Contract End Year



Shawn Wozniak

Chief of Party

Richard Pluke

About EatSafe

EatSafe: Evidence and Action Towards Safe, Nutritious Food is a USAID-funded, five-year program aiming to enable lasting improvements in the safety of nutritious foods in informal markets by focusing on the consumer.  Program partners will implement and test a series of interventions to substantially improve food safety, working with vendors and creating consumer demand for safe nutritious foods. Read more about the program in this one-page brief.

The program will be implemented in two phases in each country:

  • Phase I — Build the foundation for success: Consolidate evidence, fill context-specific knowledge gaps, and test innovative consumer- and vendor-facing tools to create demand and reduce risk.
  • Phase II — Gather new knowledge and evidence to inform future programming: Implement a series of experimental interventions to generate new evidence on how to engage with and empower consumers to demand safe, nutritious foods.

EatSafe's Three Objectives


Consolidate and generate knowledge about consumer values and perceptions on food safety


Develop consumer-focused interventions to reduce food safety risks in traditional markets


Empower consumers, vendors, and market actors to demand safe, nutritious foods

EatSafe News