EatSafe is led by the Global Alliance for Improved Nutrition (GAIN), in partnership with the International Livestock Research Institute (ILRI) and Pierce Mill Entertainment and Education (PME).

EatSafe has three main goals:

• Consolidate and generate knowledge and evidence about consumer values and perceptions related to food safety, gender roles and norms that may influence food-safety-related behavior among consumers, vendors and other actors in the supply chain, and quantified food safety risks in informal markets.
• Develop and test tools for consumers and market vendors to communicate about and/or reduce food safety risks.
• Generate evidence on how to engage and empower consumers to demand safe, nutritious foods.

The project will be implemented in two phases in each country:

• Phase 1—Building the foundation for success: Consolidate evidence, fill context-specific knowledge gaps, and test innovative consumer- and vendor-facing tools to create demand and reduce risk.

• Phase 2—Gathering new knowledge and evidence to inform future programming: Implement a series of experimental interventions to generate new evidence on how to engage with and empower consumers to demand safe, nutritious foods.