Extension: Skill Summary
Click on the resource icon in the right hand corner above to access the full text. This is one out of a series of fact sheets on classic and proven methods of extension delivery with lots of practical tips intended for extension practitioners, trainers and facilitators.
The practice of extension – which can be defined as: getting knowledge to farmers, so that they will make a positive change - and can be presented as a five-part framework (see image in document)
1. Audience and Needs - Who are the audience and what do they need?
2. Solutions – What are the viable, appropriate solutions?
3. Core message – Which part of the solution message do farmers need to hear (to understand and be able to change)?
4. Packaging and delivery – What is the best way to package and deliver the message to help farmers make a positive change?
5. Evaluation – How can you collect information to improve both the extension process and the message while also identifying emerging needs and opportunities?
The elements required for a successful extension system are:
1. Technical – Extension workers need sufficient technical knowledge to be able to identify problems, suggest potential solutions and/or know who to contact for more technical expertise.
2. Delivery - Extension workers need to understand how to package, deliver and communicate with farmers and providers of technical content.
3. Institutional - Extension workers need adequate institutional support and structures to be sufficiently motivated and able to effectively work with farmers.