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Click on the resource icon in the right hand corner above to access the full text. This is one out of a series of fact sheets on classic and proven methods of extension delivery with lots of practical tips intended for extension practitioners, trainers and facilitators. 

The practice of extension – which can be defined as: getting knowledge to farmers, so that they will make a positive change - and can be presented as a five-part framework (see image in document)

1.    Audience and Needs - Who are the audience and what do they need?

2.    Solutions – What are the viable, appropriate solutions?

3.    Core message – Which part of the solution message do farmers need to hear (to understand and be able to change)?

4.    Packaging and delivery – What is the best way to package and deliver the message to help farmers make a positive change?

5.    Evaluation – How can you collect information to improve both the extension process and the message while also identifying emerging needs and opportunities?

The elements required for a successful extension system are:

1.    Technical – Extension workers need sufficient technical knowledge to be able to identify problems, suggest potential solutions and/or know who to contact for more technical expertise.

2.    Delivery - Extension workers need to understand how to package, deliver and communicate with farmers and providers of technical content.

3.    Institutional - Extension workers need adequate institutional support and structures to be sufficiently motivated and able to effectively work with farmers.