Feed the Future Branding 101
Event Information
Editorial Note: All examples of correct and incorrect project naming and logo use included in the event resources were invented for the purposes of this training. They are fictional examples and do not reflect actual cases or implementation of Feed the Future naming, marking, and branding.
Please join the U.S. Agency for International Development (USAID) Bureau for Food Security communications and outreach team for an in-depth webinar on how to use the Feed the Future Graphic and Naming Standards Manual to comply with updated guidelines for new Feed the Future projects.
On December 29, 2014, USAID Administrator Rajiv Shah signed a special determination that allows the Feed the Future initiative to provide its own branding and marking guidance to the Agency and its implementing partners. This determination was coupled with recent updates to ADS chapters 320 and 303, as well as 2 CFR 700, which clarify branding and marking exceptions for Presidential and other high-level interagency initiatives.
Effective January 1, 2015, new Feed the Future projects must utilize:
- Clearer and more consistent project names
- The Feed the Future logo, in addition to the USAID standard graphic identity, on communications products for both acquisition and assistance instruments
NOTE: The new Feed the Future naming, marking and branding guidance applies to USAID acquisition and assistance awards for which Feed the Future funds constitute over 50% of the total estimated cost, including:
1. Awards issued on or after January 1, 2015, to include task orders and associate awards;
and
2. Modifications to existing awards, which require a justification to restrict eligibility (JRE) or a justification and approval (J&A) and which, standing alone, or for successive JREs or J&As, cumulatively extend the period of performance by one or more years from the original end date.
Any project or program issued prior to January 1, 2015, may also adopt the new naming, marking and branding guidelines at the discretion of the cognizant technical office.
This is an exciting development that takes a large step forward to help us be more effective and consistent in our global communications.
Speakers
Wendy Coursen
USAID Bureau for Food Security
Kaitlin Lesnick
USAID Bureau for Food Security